Stock Spotlight: SiteMinder Limited (ASX:SDR)

About SiteMinder Limited

SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas. The company offers online guest acquisition platforms, including Channel Manager that allows customers to sell their rooms on all connected booking sites at the same time; Online Booking Engine which allows customers to take direct reservations from guests through website, social media channels, and metasearch; Hotel Website Builder, an online tool that enables customers to create websites by leveraging pre-built templates and designs; Hotel Business Intelligence, a software that delivers data analytics and insights to help customers make decisions; Little Hotelier, a property management system for reservations, check-ins and check-outs, and guest information; SiteMinder Exchange, a hotel app store which offers connection to hotel apps; and SiteMinder Multi-Property for deploying campaigns and distribution strategies, making decisions, and creating and configuring rate plans across hotel properties. It also provides commerce solution products, such as Global Distribution System, a network that enables travel agencies to access and book hotel rooms, airline tickets, or car rentals; SiteMinder Pay, a hotel payment processing software that allows customers to process secure online payments from guests; Demand Plus, a hotel metasearch for travelers to see rates and inventory for hotels from various booking sites; and Smart Distribution Program, which offers connectivity and client acquisition services for both hotels and online travel agents. The company serves accommodation providers, hotel chains, individual hotel owners, and partners. The company was formerly known as Online Ventures Pty Ltd and changed its name to SiteMinder Limited in May 2020. The company was incorporated in 2006 and is headquartered in Sydney, Australia.



Key Stats

Source: Yahoo Finance. Data as of 04/09/25.

Price Performance

Growth Potential

  • Leveraged to the global travel industry and significant scale - $85bn gross booking value, 2.4 million rooms, 130+ million reservations & 250+ million room nights.
  • Full solution for hotels & accommodation providers which would be difficult to build in-house (material dollar spend required) & improves on current processes (manual / paper based processes still used).
  • New product launches and successfully deploying Channels Plus and Smart Distribution Platform (SDP).
  • Attractive & growing subscription revenues (shift to product & transaction led growth).
  • Low churn rate indicates superior product and some level of stickiness given the integration with the customer’s business.
  • Management is targeting the Rule of 40 (revenue growth + profit margin > 40%).


Key Risks

  • Changes to the industry structure or competitive landscape which leads to increased customer churn.
  • Poor execution of new product launches.
  • Shift to transaction-led growth could introduce more revenue variability – investors may perceive this has “lower quality”.
  • A weak global macro picture is likely to impact SDR customers.
  • Change in key management personnel.
  • Cybersecurity risks

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Disclaimer: This article does not constitute financial advice nor a recommendation to invest in the securities listed. The information presented is intended to be of a factual nature only. Past performance is not a reliable indicator of future performance. As always, do your own research and consider seeking financial, legal and taxation advice before investing.

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