Stock Spotlight: Woolworths Group Ltd (ASX:WOW)

About Woolworths Group Ltd


Woolworths Group Limited operates retail stores in Australia and New Zealand. It operates through Australian Food, Australian B2B, New Zealand Food, BIG W, and Other segments. The Australian Food segment procures and resells food and related products; and provides services to customers in Australia. The Australian B2B segment engages in procurement and distribution of food and related products for resale to other businesses, as well as provision of supply chain services to business customers in Australia. The New Zealand Food segment is involved in the procurement of food and drinks, and provides services to retail customers in New Zealand. BIG W segment procures discount general merchandise products to customers in Australia. The Other segment operates Quantium, Petstock, and MyDeal retail stores. The company was formerly known as Woolworths Limited and changed its name to Woolworths Group Limited in December 2017. Woolworths Group Limited was incorporated in 1924 and is based in Bella Vista, Australia.



Key Stats

Source: Yahoo Finance. Data as of 10/09/25.

Price Performance

Growth Potential

  • WOW has materially underperformed its competitor in LFL food sales over the past 12+ months and may need to increase the level of price investment to arrest the underperformance.
  • Our blended valuation $28.28 is made up of our DCF ($30.65) and PE-multiple ($25.90) valuations, with the latter ascribing an appropriate discount to peer COL.
  • High quality assets, business model and management team.
  • Leading market positions with key sites in higher population growth areas.
  • Increasing digitisation to remove more costs and increase the efficiency of the supply chain.
  • Margins could improve on the back of operating efficiency gains and higher penetration of privates.


Key Risks

  • Low economic growth drives lower consumer confidence and spending.
  • Pricing competition with key competitors such as Coles (COL) which leads to more investment in shelf prices.
  • Margin pressure in the Food & Big W driven by lower price put throughs and inflationary pressures on cost of doing business (CODB).
  • Changing consumer preference and consumption trends
  • Deterioration in balance sheet metrics due to earnings decline.
  • Adverse movements in AUD/USD (international sourcing). 

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Disclaimer: This article does not constitute financial advice nor a recommendation to invest in the securities listed. The information presented is intended to be of a factual nature only. Past performance is not a reliable indicator of future performance. As always, do your own research and consider seeking financial, legal and taxation advice before investing.

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